Mobile growth, measured.
We scale apps with paid user acquisition, ASO, creative and retention - plus the measurement to prove every install was worth it. We chase profit, not vanity downloads.
380M+
Installs driven for our partners
$240M
Ad spend managed since 2018
4.3x
Median return on ad spend
60+
Apps scaled across categories
Five disciplines, one growth team
Most apps stitch growth together from separate vendors, then lose value in the handoffs. We run all five under one roof, so the data flows and nothing leaks between them.
User Acquisition
Profitable paid growth across Meta, Google, TikTok, Apple Search Ads and programmatic - run to a CPA or ROAS target, not to a vanity install count.
Explore Paid UAApp Store Optimization
The store listing, keywords and custom product pages that turn the traffic you pay for into installs - and lift the organic that follows.
Explore ASOCreative Studio
Concepts, UGC and motion built for the feed and tested at the pace performance demands - because creative is the biggest lever you have left.
Explore Ad creativeRetention & CRM
Onboarding, push, email and in-app messaging that keep the users you paid for - because acquisition without retention just rents growth.
Explore LifecycleMeasurement & Data
SKAN, incrementality and the dashboards that tell you what your spend is really doing - so every decision is made on numbers you can trust.
Explore Data & analyticsSelected work
All case studies
How can we help?
Tell us where your app is today. A senior strategist - not a junior, not a bot - reads every note and comes back with a first take on where your growth is hiding.
- A first read on your funnel and account
- Where spend is leaking right now
- What profitable scale would take
Why growth teams pick Userlio
Profit, not installs
Every campaign is judged on users that engage and pay, never on a vanity download count.
Built on measurement
SKAN, incrementality and MMM that triangulate the truth, so decisions are calm and fast.
Five disciplines, one team
UA, ASO, creative, retention and data sit together - the handoffs that usually leak just disappear.
Senior people on the account
The people who plan your growth are the people who run it. No juniors learning on your budget.
Platforms we run, daily
What partners say
Userlio is the first team that talked about retention and LTV before they talked about spend. Six months in, we are scaling at a CPA we did not think was possible.
Hannah Roos
Head of Growth · Lumi
They rebuilt our measurement so the whole company finally trusts the numbers. The arguments about attribution just stopped, and we make decisions faster.
Diego Marin
VP Marketing · Forkful
Their creative studio gave us more winning concepts in one quarter than we had in the previous year. It is a proper engine, not a few one-off ads.
Priya Anand
UA Lead · Nimbus
Questions, answered
What size of app do you work with?
From funded startups taking their first serious run at paid UA to established apps managing seven-figure monthly budgets. The common thread is a real product and a willingness to be led by data.
Do you work to a CPA or a ROAS target?
Whichever maps to your business. We set the target with you from your margin and goals, and we move it as the picture gets clearer - we never spend to a number that does not make money.
Can we start with just one discipline?
Yes. Many partners start with UA or measurement and add ASO, creative or retention once they see how the pieces connect. There is no all-or-nothing.
Who actually runs the account?
The senior people you meet in the first call. We do not hand your budget to juniors learning on the job - the strategist is the operator.
How is reporting handled?
A shared dashboard that unifies spend, installs, retention and LTV, plus a weekly read where we explain what changed and why. You always know what your spend is doing.
Let's find your next 10 million installs.
Tell us about your app and your targets, and we'll show you where the growth is - and what it would take to get there.