Casual Games
A casual game that finally scaled profitably
A casual title had great retention but no profitable UA. We rebuilt the creative testing cadence and measurement, and found the playable angles that let the game scale into new markets.
4.1x
Day-30 ROAS
6
New markets
2.7x
Profitable spend
The challenge
Nimbus had retention most casual titles would envy, but no profitable way to acquire players. Every attempt to scale pushed the cost per install past what the game could earn back, and the team had run out of creative angles that worked.
What we did
- Rebuilt the creative testing cadence around playable and UGC angles, retiring fatigue early and doubling down on winners fast.
- Reworked measurement so day-30 ROAS was visible per channel and per market, not buried in a blended average.
- Used the clean signal to open new markets one at a time, only where the maths held.
The result
The game reached a 4.1x day-30 ROAS and expanded into six new markets, with profitable spend nearly tripling. The difference was not a single magic ad - it was a creative engine and measurement the team could finally steer by.
Let's find your next 10 million installs.
Tell us about your app and your targets, and we'll show you where the growth is - and what it would take to get there.