Company
We grow apps the way we'd grow our own
Userlio is a mobile-growth consultancy out of Stockholm. We are operators, not account managers - the people who plan your growth are the people who run it.
Built by operators, not middlemen
We started Userlio in 2018 because too many apps were being handed to junior account managers running someone else's playbook. The people doing the work had never owned a P&L, and it showed.
So we built the opposite. A small, senior team that has spent careers inside mobile growth - across user acquisition, ASO, creative and lifecycle - working on a handful of apps at a time, with our name on the result.
We bring five disciplines under one roof so the data flows between them, and we treat your budget like it is ours: chasing profit, not the vanity numbers that look good in a deck.
380M+
Installs driven for our partners
$240M
Ad spend managed since 2018
4.3x
Median return on ad spend
60+
Apps scaled across categories
What we believe
Profit, not installs
Every campaign is judged on users that engage and pay, never on a vanity download count.
Built on measurement
SKAN, incrementality and MMM that triangulate the truth, so decisions are calm and fast.
Five disciplines, one team
UA, ASO, creative, retention and data sit together - the handoffs that usually leak just disappear.
Senior people on the account
The people who plan your growth are the people who run it. No juniors learning on your budget.
Linnea Sandström
Founder & Managing Partner
"I have sat on the app side, watching agencies optimise toward numbers that never showed up in the bank. Userlio exists to be the partner I wished I'd had: senior, honest about what the data says, and obsessed with the difference between an install and a customer."
Let's find your next 10 million installs.
Tell us about your app and your targets, and we'll show you where the growth is - and what it would take to get there.