Paid UA

User Acquisition

Profitable paid growth across Meta, Google, TikTok, Apple Search Ads and programmatic - run to a CPA or ROAS target, not to a vanity install count.

We plan, launch and scale paid user acquisition where the maths works - and pull back the moment it does not. Every channel is judged on installs that turn into engaged, paying users, never on volume alone.

What's included

Channel strategy across Meta, Google App Campaigns, TikTok, Apple Search Ads, Unity and programmatic DSPs
Campaign structure built for the network's automation, not against it
Daily bid, budget and audience management to a CPA / ROAS target
Creative briefs fed by what the data says is working
Weekly reporting tied to downstream value, not just installs

How it works

01

Account audit

We read the account against category benchmarks and find where spend is leaking before we add a cent.

02

Test plan

A structured launch across two or three channels with clean naming and clear success thresholds.

03

Scale what works

Winners get budget and fresh creative; losers get cut early. The target moves with your margin.

What you get

Lower blended CPA

Predictable, profitable scale

Spend you can actually see

Let's find your next 10 million installs.

Tell us about your app and your targets, and we'll show you where the growth is - and what it would take to get there.