Lifecycle

Retention & CRM

Onboarding, push, email and in-app messaging that keep the users you paid for - because acquisition without retention just rents growth.

The cheapest user is the one you already have. We design lifecycle programmes that move new installs through onboarding to habit, and bring lapsed users back, so your LTV catches up with your CPA.

What's included

Onboarding and activation flows mapped to your aha moment

Push, email and in-app messaging orchestrated by lifecycle stage

Win-back and churn-prevention journeys

Segmentation tied to behaviour and value

Retention and LTV reporting that closes the loop with UA

How it works

Map the journey

We chart where users drop off between install and habit, and where value leaks.

Build the loops

Lifecycle messaging is set up by stage, channel and segment - then tested.

Lift LTV

Better retention raises the ROAS ceiling, so UA can spend more and still stay profitable.

What you get

Higher D7 / D30 retention

Stronger LTV

A higher ceiling for UA

Other services

User Acquisition

App Store Optimization

Creative Studio

Measurement & Data

Let's find your next 10 million installs.

Tell us about your app and your targets, and we'll show you where the growth is - and what it would take to get there.

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